The LEGO Enterprise History

The LEGO brick has changed into a worldwide sensation that is all the a part of the cultural textile as Billund, the little area in Denmark where all of it began. Nevertheless the company’s progress into an industry giant was not without its write about of challenges and challenges. One of those arrived 1942 each time a warehouse fireplace consumed nearly all of the plaything manufacturer’s wooden share, leading Ole Kirk Christiansen to make an essential decision.

He decided to change the company far from wooden toys and toy cars, which had been it is bread and butter, and move into plastic toys. It will be a major change for the family-owned business, and the one which was not initially well received.

A reporter noted that “plastics will not ever replace very good, solid wood. ” But Godtfred Christiansen persevered and started to test out new models that employed plastic. The first commencement step was the introduction on the Programmed Binding Stones that held together to avoid block towers from toppling on children.

The new Profano bricks would not become the iconic toy that we realize today until 1949. Until then, the interlocking bricks were mare like a construction gadget than a real building gadget. It was also not until 1958 the satisfying clicking coupling program started to be a standard characteristic.

Throughout the 1970s, the company ongoing to broaden in production and market reach. The company added Legoland subject parks into the mix and presented more advanced establishes that were goaled at older viewers, including the Technic line of bits such as axle assemblies, gears, levers, and general joints.

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